The Chronicle’s Annual Impact Report

July 1, 2024 to June 30, 2025

Message from recent editor Abby Spiller

Friends of The Chronicle,

301 Flowers was lively throughout The Chronicle’s 120th volume.

The news department led several new projects, including our special Centennial and Elections series, while the sports department reported on a truly historic year across Duke Athletics and launched its new weekly newsletter, SportsWrap. Our opinion and photo sections brought these news stories to life, highlighting campus dialogue and impactfully visualizing our content. Certainly not least, Recess ramped up its reporting on the unique Duke and Durham arts scenes, ranging from student productions to city performances.

But Chronicle-large, we also made great strides. We premiered our weekly news video recap, “The Devil’s Digest,” while our business team launched Week Ahead, a newsletter highlighting events across campus. Notably, we also created an audience engagement team to help inform our coverage strategy, which helped us reach 10,000 followers on Instagram! And although we are now digital first, we released special nine print editions, including a 2024 election issue and a magazine celebrating Duke’s Centennial.

This all culminated in The Chronicle winning The Associated Collegiate Press’ coveted Pacemaker Award, which honors the top collegiate newspapers in the country. I could not have been more humbled to lead such a smart and driven newsroom dedicated to producing top-notch journalism.

This is just some of what our newsroom was able to accomplish this year, and that is thanks to you — our supporters and donors. As an independent student newspaper that does not accept student group funding, all of your generosity and support directly impacts the work we are able to accomplish each year. Our reporters are so grateful for your record-breaking contributions from this past year, and are eager to continue this work into our 121st volume.

Thank you!

Abby Spiller
Volume 120 Editor-in-Chief, The Chronicle

Michael Austin, Zoe Kolenovsky and Abby Spiller with the 2025 ACP Pacemaker Award

IMPACT by the Numbers

29,000

Daily Rundown email newsletter readers

155,000

X followers @DukeBasketball

425,000

dukechronicle.com monthly users

16

engaged board members helping us navigate big changes in our industry

8

print editions for special content

5 of last 6 years

winner of the Online Pacemaker Award, for one of the best student news websites in the country

12,500

Instagram Followers and growing!

5th year of the
Karen Blumenthal Internship

650+

alumni and friends who made a donation, attended an event or mentored our staff

4

alumni gatherings in NYC, DC and Durham

200+

students working on editorial staff: editors, reporters and photographers

20+

students on business staff: ad sales, ad agency and fundraising

competitive Chronicle funded internship experience @ Dallas Morning News in business journalism - Mackenzie Sheehy had a great summer on the business desk.

Chronicle Impact Stories

Financial Update from CEO Chrissy Murray

As I reflect on how far Duke Student Publishing Company has come, I want to offer my heartfelt thanks to the vision and dedication of alumni like you. Your contributions, both personal and collective, have built the extraordinary reputation that The Chronicle enjoys today, and I’m proud to play a role in carrying our 121 year legacy forward.

Over the past two decades, Duke Student Publishing Company, Inc. (The Chronicle) has pivoted from a story of crisis to one of resilience, innovation and growth, but at the heart of it all is our unwavering mission: to amplify and support student voices.

Of the hundreds of college news organizations across the country, we are in a small group (less than 50) that are completely financially independent from their university. We pay our way because we decided 32 years ago that was the best way to do this work - unfettered by as little conflict of interest as possible. 

On the one hand, this makes the work harder. On the other hand, we are free to chart our own course in good times and in bad. 

As you can see below the revenue side of our organization is healthy. Our overall revenue and expenses have stabilized over the last eight years (after eight previous years of steady revenue declines due to print advertising losses), primarily due to the growth of donor revenue and strong local sales efforts. We also developed agency services and wrote, published and sold Coach K: The King of Cameron to help support the bottom line. We’ve held expenses in line with revenue every year since 2009 enabling us to continue break-even operations.

In the coming years, we hope to steady our primary revenue sources and make plans for whatever is coming next. The Chronicle is completely financially dependent upon our own ability to generate revenue (and control expenses) because of our full independence from Duke.

Donors

We would like to thank our current donors for making the work of The Chronicle possible.